An Opportunity For Brands And Companies
One thing to take into consideration in Influencer Marketing is that young people prefer social networks to TV. Young people devote much more time to stay on YouTube, Facebook, and Twitter than on TV. Studies by Crowdtap and Ipsos MediaCT reveals that individuals between 12 to 32 devote 30% of their media time on 'peer-to-peer' or user-generated material, 13% of their attention on live TV and just 10% on programs. reBrands searching for customers to recognize their advertising can no longer depend on conventional platforms to relay their messages to customers. It is information from peers or customers to customers that reinforces trust in today's marketplace.