WFIMA was founded in 2020. The Federation was set up to address various Influencer Marketing Agencies issues around the globe by allowing the ability to share information, strategies and to plan common practices.

The First WFIMA World Code of Ethics was established in 2020. The Code of Ethics is a cornerstone of Influencer Marketing Agency’s commitment to ethical business practices and consumer protection. The Code is a living document and is regularly enhanced to keep up with the demands of the marketplace.