The WFIMA mission is to build understanding and support for Influencer Marketing worldwide. The federation supports Influencer Marketing Agency’s and associations by:

  • Developing, maintaining and promoting the highest global standards for responsible and ethical conduct.
  • Advocating the industry’s positions and interest with governments, media and key influencers.
  • Serving as a trusted global resource for information on direct selling.
  • Facilitating interaction among direct selling executives on issues of importance to the industry.


The key objectives of the Federation are to pursue the highest level of ethical conduct in the global marketplace, fosters advocacy by partnering with government, consumer and academic leaders around the world, strengthens management of Influencer Marketing Associations and promoting integration and alignment of Influencer Marketing Agency’s.